Guinness, the official beer of the Premier League, successfully hosted an electrifying Guinness Matchday experience in Nairobi and Kisumu, over the weekend. The highly anticipated event saw thousands of passionate football fans converge to witness the iconic Premier League Trophy up close, enjoy thrilling live match screenings, and immerse themselves in a vibrant celebration of football culture.
The Guinness Matchday events attracted thousands of supporters who got an opportunity to see the coveted trophy, take photographs with it and watch live Premier League matches alongside fellow fans.
The experience took place on Friday, October 16, in Kisumu at Dondez and Berlin Lounge before moving to Nairobi on Sunday, October 17, 2026.
Fans watched several Premier League fixtures on large screens, with the venues providing an atmosphere that allowed supporters to follow the action while celebrating their favourite teams.
Chelsea beat Everton 2-0, while Liverpool claimed a 2-1 victory over Brentford. Manchester City maintained their unbeaten run with a 3-2 win against Ipswich, while Fulham and Arsenal recorded 1-0 victories against Hull and Nottingham Forest respectively. Aston Villa also registered a 1-0 win over Newcastle.
The events also brought together official supporters’ clubs for Arsenal, Manchester United and Manchester City, giving fans an opportunity to share their passion for the game and take photographs with the trophy.
Beyond football, the celebrations featured performances by Kenyan entertainers Khaligraph Jones, Wyre, DJ Joe Mfalme and Mista C, keeping fans entertained throughout the events.
Premier League Matchday experience
Speaking during the celebrations, Guinness Brand Manager Joy Murugi said the trophy tour was part of the brand’s efforts to give Kenyan supporters closer access to the prestigious prize.
“We are thrilled to bring the Premier League trophy back to Kenya, offering even more fans the opportunity to get extra close to football’s ultimate prize. As the Official Beer of the Premier League, our partnership allows us to create these once-in-a-lifetime experiences for our consumers through Guinness Matchday. This trophy tour sets the tone for an exciting season ahead, and we look forward to bringing Kenyan fans even more exciting Guinness Matchday experiences throughout the rest of the Premier League season.”
Guinness thanked the fans who attended the events, describing their participation as key to the success of the weekend activities.
The initiative forms part of the brand’s partnership with the Premier League, through which it seeks to connect with supporters by combining live football with entertainment and fan engagement.
First brewed in Dublin in 1759, Guinness has been available in Kenya for almost 50 years and is the world’s leading stout brand, according to the company.
